Meta Ads is Facebook and Instagram’s advertising platform: it lets you show ads targeted by location, interests or behaviour to the people most likely to be interested in your business. A well-managed campaign combines correct targeting with creative (image or video) that genuinely grabs attention.

What managing Meta Ads includes

  • Defining campaign objectives (traffic, conversions, messages, brand awareness).
  • Audience targeting.
  • Creative: design or video made specifically for the ad, not just reused organic posts.
  • Ongoing budget optimisation based on results.
  • Results reports: reach, cost per result, conversions — not just impressions.

An important distinction: management vs. advertising spend

The cost of managing your Meta Ads campaigns (our strategy, creative and optimisation work) is separate from the budget invested in advertising, which goes directly to Meta. Any serious agency should explain this difference clearly before starting.

Meta Ads at DKZ Studio

Meta Ads management is included in our Autopilot mode pack (€920 +VAT/month), together with Google Ads, optimisation of your Google Business Profile listing, a landing page with automated forms and a WhatsApp chatbot. Since we have our own audiovisual production, ad creatives are produced specifically for each campaign, not recycled from organic content.

Want Meta Ads campaigns that are genuinely managed?

Tell us about your business and your goals, and we’ll tell you whether Meta Ads fits and how we’d approach it.

Request information

Frequently Asked Questions

What is Meta Ads?

It’s Facebook and Instagram’s advertising platform, which lets you show ads targeted by location, interests or behaviour to the people most likely to be interested in your business.

Does the Meta Ads management fee include the advertising budget?

No, they’re different things: the management cost is what’s paid for campaign strategy, creative and optimisation; the advertising budget is the money invested directly with Meta so the ads are shown.

Is Meta Ads included in any DKZ Studio pack?

Yes, Meta Ads management is included in our Autopilot mode pack (€920 +VAT/month), together with Google Ads and other digital automation services.