A DKZ Studio project
Where purpose-driven brands meet: Spain's first social advertising festival, organised by DKZ Studio and IAP · Impacta Asociación Publicitaria in Murcia.
Impacta Festival was born from a clear conviction: brands that genuinely connect with people are the ones that transcend and create real change. It's a space where communication is understood as a tool for transformation, capable of generating real impact on society, bringing together companies, agencies, institutions, universities and social organisations to share experiences and promote a new way of communicating.
Brands don't come here to show off. They come to be part of the change.
2027 news
Impacta was born in Argentina in 2023 and returns in April 2027 with an edition in Buenos Aires, organised with the Universidad Abierta Interamericana (UAI) and the Consejo Publicitario Argentino.
The festival returns to Murcia in October 2027, with the idea of adding an international line-up thanks to creative talent exchanges between Argentina and Spain.
The second edition in Spain brought together more than 320 people at full capacity in the HUB Audiovisual de Murcia. Read the report →
Impacta 2025 in numbers
With coverage on regional and national television, digital media, print press and radio, and the participation of companies, institutions and foundations such as Ayuntamiento de Murcia, El Pozo, ENAE Business School and La Opinión, among others.
Video recap
In the media
The HUB Audiovisual de Murcia, home of the second edition of Impacta Festival.
Read the article →The second edition of Impacta Festival announced speakers from agencies such as Ogilvy Spain, China and La Despensa.
Read the article →Impacta Festival, an innovative event on advertising and social change.
Read the article →A report on the first edition of Impacta Festival in Murcia, with proceeds going to ASSIDO.
Read the article →Impacta Festival brings leading advertising creatives together in Murcia.
Read the article →Impacta Festival, sowing the future of advertising in Murcia.
Read the article →A year-round movement
The big annual gathering for purpose-driven creativity: talks, interviews and networking in Murcia.
Gatherings between May and September with industry professionals, to analyse trends and share learnings around creativity with social impact.
The exhibition of purpose-driven creativity, showcasing campaigns that are already benchmarks in social impact.
Impacta's collaborations with organisations that share its aims and principles.
Keep exploring
Speakers, themes and report of the second edition.
See the 2026 edition →Who took the stage at Impacta Festival 2026.
See speakers →Why it was born and grew in the Region of Murcia.
Find out more →What this concept means and how DKZ Studio works with it.
Find out more →It is Spain's first social advertising festival and the first advertising festival in the Region of Murcia: a gathering of companies, agencies, institutions, universities and social organisations around purpose-driven communication. It is not an awards contest and there is no fee to take part.
The second edition, at the HUB Audiovisual de Murcia, was sold out and brought together more than 320 people, with Cáritas Región de Murcia as the charity cause. The first edition in Spain, in 2025, had over 500 registrations and more than 300 attendees.
In 2027 Impacta has two events: an edition in Buenos Aires in April, with the Universidad Abierta Interamericana and the Consejo Publicitario Argentino, and the return to Murcia in October.
It is organised and produced by DKZ Studio and IAP · Impacta Asociación Publicitaria.
On impactafestival.com, where you can also request the sponsorship dossier, or by writing to hola@dkzstudio.es.
Production, stage, talks and backstage at Impacta Festival "Publicidad con propósito".
Request the full dossier at impactafestival.com, or write to us directly if you'd like to talk to DKZ Studio.
Report on the second edition: a packed HUB Audiovisual, with more than 320 people.