Friday 6 November 2026 · HUB Audiovisual de Murcia

Impacta Festival 2026

Doors open at 4.30pm. Where purpose-driven brands meet returns to Murcia with speakers from Ogilvy Spain, China, Actiu, La Despensa and the University of Murcia.

Live audience during Impacta Festival, organised by DKZ Studio in Murcia

Confirmed speakers

Pablo Poveda and Guillermo Fernández, Creative Directors at Ogilvy Spain.

Rafa Gil Fuentes, Creative Director at China.

Soledat Berbegal, from the Second Act Project at Actiu.

Miguel Olivares (Founder and Executive Chairman) and Javier Carrasco (Chief Creative Officer), from La Despensa.

Maite Pellicer, Lecturer in Communication and Documentation at the University of Murcia.

See the full profile of every speaker →

2026 themes

What this edition covers

  • Purpose-driven communication
  • Social advertising
  • Sustainability and circular economy
  • Diversity and inclusion
  • Social innovation
  • Conscious consumption
  • Business transformation
  • Ethics and transparency
  • Education and culture
  • Social impact of brands
  • Entrepreneurship and innovation

Organised and produced by

DKZ Studio and IAP · Impacta Asociación Publicitaria

Impacta Festival is a DKZ Studio project, organised together with IAP · Impacta Asociación Publicitaria. On dkzstudio.es we explain what it's about; for the full dossier, the detailed programme and registration, the official, up-to-date information is on impactafestival.com.

Go to impactafestival.com →
Welcome screen for Impacta Festival in front of the audience, in Murcia

Frequently asked questions

When and where is Impacta Festival 2026?

Friday 6 November 2026, opening at 4.30pm, at the HUB Audiovisual de Murcia.

Can tickets be bought yet?

Not yet: tickets will go on sale soon. In the meantime, you can request the full dossier at impactafestival.com.

What themes does this edition cover?

Purpose-driven communication, social advertising, sustainability and the circular economy, diversity and inclusion, social innovation, conscious consumption, business transformation, ethics and transparency, education and culture, the social impact of brands, and entrepreneurship and innovation.

Who are the confirmed speakers?

Among others, Pablo Poveda and Guillermo Fernández from Ogilvy Spain, Rafa Gil Fuentes from China, Soledat Berbegal from Actiu, Miguel Olivares and Javier Carrasco from La Despensa, and Maite Pellicer from the University of Murcia.

Join Impacta Festival 2026

Request the full dossier at impactafestival.com, or write to us directly if you'd like to talk to DKZ Studio.