Second edition · HUB Audiovisual de Murcia
The second edition of the social advertising festival filled the HUB Audiovisual de Murcia with speakers from Ogilvy Spain, China, Actiu, La Despensa and the University of Murcia. Now Impacta heads to Buenos Aires and returns to Murcia in 2027.
Pablo Poveda and Guillermo Fernández, Creative Directors at Ogilvy Spain.
Rafa Gil Fuentes, Creative Director at China.
Soledat Berbegal, from the Second Act Project at Actiu.
Miguel Olivares (Founder and Executive Chairman) and Javier Carrasco (Chief Creative Officer), from La Despensa.
Maite Pellicer, Lecturer in Communication and Documentation at the University of Murcia.
Lucía de la Vega, from Impacta Meetings.
Eva María Rabasco Hernández, from Cáritas Región de Murcia (Moda Re project).
See the full profile of every speaker →2026 edition
The second edition of Impacta Festival in Spain brought together more than 320 people at full capacity in the HUB Audiovisual de Murcia. Talks came from Ogilvy Spain, China, Actiu, La Despensa, Cáritas Región de Murcia, Impacta Meetings and the University of Murcia, and Cáritas Murcia was the edition's charity cause. Read the full report →
2027 news
Impacta was born in Argentina in 2023 and returns in April 2027 with an edition in Buenos Aires, organised with the Universidad Abierta Interamericana (UAI) and the Consejo Publicitario Argentino.
The festival returns to Murcia in October 2027, with the idea of adding an international line-up thanks to creative talent exchanges between Argentina and Spain.
Impacta Meeting, Impacta Expo and Impacta for Good keep the conversation about purpose-driven creativity going between editions.
News about each event will be announced on impactafestival.com and here on dkzstudio.es.
2026 themes
Impacta was born in Murcia and is still the Region's first advertising festival. Discover its story in Murcia →
Organised and produced by
Impacta Festival is a DKZ Studio project, organised together with IAP · Impacta Asociación Publicitaria. On dkzstudio.es we explain what it's about; for the full dossier, the detailed programme and registration, the official, up-to-date information is on impactafestival.com.
Go to impactafestival.com →
It was the second edition of Spain's social advertising festival: sold out, with more than 320 people at the HUB Audiovisual de Murcia and Cáritas Región de Murcia as the charity cause.
Among others, Pablo Poveda and Guillermo Fernández from Ogilvy Spain, Rafa Gil Fuentes from China, Soledat Berbegal from Actiu, Miguel Olivares and Javier Carrasco from La Despensa, Maite Pellicer from the University of Murcia, Lucía de la Vega from Impacta Meetings and Eva María Rabasco from Cáritas Región de Murcia.
Purpose-driven communication, social advertising, sustainability and circular economy, diversity and inclusion, social innovation, conscious consumption, business transformation, ethics and transparency, education and culture, the social impact of brands, and entrepreneurship and innovation.
An edition in Buenos Aires in April 2027, with the Universidad Abierta Interamericana (UAI) and the Consejo Publicitario Argentino, and the festival's return to Murcia in October 2027.
On impactafestival.com, where you can also request the sponsorship dossier, and in the reports we publish on the DKZ Studio blog.
Production, stage, talks and backstage at Impacta Festival "Publicidad con propósito".
Check the 2027 news on impactafestival.com, request the sponsorship dossier or write directly to DKZ Studio.
Report on the second edition: a packed HUB Audiovisual, with more than 320 people.