GEO · AI Positioning
More and more people are asking ChatGPT, Gemini or Perplexity directly which business to hire. We help your brand appear, be understood correctly and get recommended — starting with a free diagnosis.
What is GEO?
A user would type three words into Google, compare results and choose. Traditional SEO is still fundamental for that path.
Google + social media + YouTube + AI assistants + maps + website → decision → contact. The user no longer follows a single path, and it's increasingly common for them to ask ChatGPT directly which business it recommends.
GEO stands for Generative Engine Optimization: it isn't about repeating a keyword, but about building a solid, coherent digital presence so AI systems can understand who you are, what you do, and why they should recommend you.
There's no button to "get positioned on ChatGPT" overnight, and we'd be wary of any agency promising exactly that. What we can do is test today what artificial intelligence answers when someone asks about your sector and your city, review how clear your digital presence really is, and build a real strategy from there.
As a digital marketing, SEO and content agency too, the diagnosis isn't theoretical — it comes from the same team that works on local SEO, social media and campaigns every day for other brands.
What we work on
We test the real questions a customer would ask about your sector and your city on ChatGPT, Gemini and Perplexity, and analyse what the AI is answering about your business today.
Know where you stand, with data.
I want my diagnosis →We check that your website clearly explains who you are, what you do, where you work and who for — the foundation for any AI to understand you well.
Clarity that doesn't depend on design.
Content, service pages, structured data and local signals to make it clear where you actually work, not just mentioning your city once in the footer.
Real relevance, not filler.
Category, services, description, photos, reviews and contact information: your Google listing is still key to any local visibility strategy, including in AI.
Your listing, complete and up to date.
Content that answers real questions, solves doubts, explains processes and compares alternatives — the raw material AI systems use to build their answers.
Content that serves as a reference.
Getting other websites, media, directories, associations or clients to talk about your business — building a stronger digital presence, both inside and outside AI.
A reputation that shows, for AI too.
We combine GEO with Google Ads, Meta Ads, SEO and social media — never treating AI as a substitute, but as one more channel within a joint strategy.
No channel depends on another.
We periodically repeat the same questions on ChatGPT, Gemini and Perplexity to check whether your presence and your recommendations are improving over time.
An audit that repeats, not a one-off report.
How we work
We test the real questions a customer would ask about your sector and your city on ChatGPT, Gemini and Perplexity.
We review your website, your local SEO, your Google Business Profile and your authority signals.
We hand you a clear report on what's working and what needs improving, prioritised.
We define what content and technical adjustments your brand needs to be better understood by AI.
We carry out the changes: content, structured data, Google listing and local signals.
We repeat the same AI questions to check progress and adjust the strategy.
Who is this for?
Where we work
We're a digital marketing agency with our own team in Murcia, Almería, Alicante, Cartagena and Valencia. If you're looking for ChatGPT positioning in Murcia, a GEO strategy for your business, or simply want to know what artificial intelligence answers when someone asks about your sector in the Region of Murcia, this is our territory.
We also work nationwide across Spain: the diagnosis and GEO strategy adapt the same way, wherever you are.
GEO stands for Generative Engine Optimization, and it's the evolution of SEO for AI-based answer engines. While traditional SEO aims to improve a website's visibility in search engines, GEO works to make sure a business is correctly understood, considered and recommended by AI systems such as ChatGPT, Gemini or Perplexity.
We need to separate two concepts. On one hand there's organic positioning in artificial intelligence (GEO), linked to SEO, content, authority and digital presence. On the other hand there's advertising within ChatGPT, which allows brands to appear to certain users within the conversational environment. Based on the information currently available, ChatGPT's adverts are shown as elements clearly separated from the model's generated answer.
This is where it's worth being cautious. The availability of ChatGPT advertising, the markets where it's active, the formats and the requirements for advertisers are evolving quickly, so at DKZ we don't recommend treating ChatGPT Ads as an immediate substitute for Google Ads or Meta Ads. For a business in Murcia, the smart move is to think in terms of ecosystem, not substitution, and to start now with organic positioning (GEO), which can already be worked on today.
We test the real questions a customer would ask about your sector and your city on ChatGPT, Gemini and Perplexity, check whether your website clearly explains who you are and what you do, review your local SEO signals and your Google Business Profile, and hand you a report with prioritised opportunities. No cost, no obligation.
SEO + GEO. There's no point abandoning traditional SEO: a good GEO strategy needs many of the foundations we already know from SEO. The difference is that there are now more places where a search can happen — the user doesn't have to follow a single path, and brands shouldn't depend on a single channel either.
We have our own team in Murcia, Almería, Alicante, Cartagena and Valencia, and we work on GEO and AI positioning strategies for businesses across Spain.
Request your free diagnosis and we'll tell you what ChatGPT, Gemini and Perplexity answer when someone asks about your sector — and what we can do to improve it.
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