Google Ads lets you show your business in Google’s search results, on the Display network or on Shopping, paying only when someone interacts with the ad. It’s especially effective for reaching people who are already actively searching for a product or service like yours.

Types of campaign we manage

  • Search: text ads in Google search results, to capture searches with buying or contact intent.
  • Display: visual ads across Google’s network of partner websites, useful for brand visibility.
  • Shopping: product ads with image and price, designed for e-commerce.

What serious Google Ads management includes

  • Research into keywords relevant to your business.
  • Well-organised campaign and ad group structure.
  • Ad copywriting and, for Shopping, product feed optimisation.
  • Ongoing budget optimisation based on which campaigns and keywords perform best.
  • Measurement with Google Analytics (GA4) to see real conversions, not just clicks.

An important distinction: management vs. advertising spend

As with Meta Ads, the management cost (our work) and the advertising budget (what’s paid to Google) are different things. Any proposal should make this clear from the start.

Google Ads at DKZ Studio

Google Ads management is included in our Autopilot mode pack (€920 +VAT/month), together with Meta Ads, Google Business Profile optimisation, a landing page with automated forms and a WhatsApp chatbot — designed for businesses that want to capture leads in a more automated way, not just have a social media presence.

Want to show up when people search for you on Google?

Tell us about your business and goals, and we’ll tell you whether Google Ads fits and what type of campaign would make sense.

Request information

Frequently Asked Questions

What is Google Ads?

It’s Google’s advertising platform, which lets you show ads in search results (Search), on partner websites (Display) or as product ads (Shopping), usually paying only when someone interacts with the ad.

Does Google Ads work for any type of business?

It works especially well for businesses where people are actively searching for the product or service on Google. We assess it case by case before proposing it.

Is Google Ads included in any DKZ Studio pack?

Yes, Google Ads management is included in our Autopilot mode pack (€920 +VAT/month), together with Meta Ads and other digital automation services.

How much does a Google Ads campaign cost in Murcia?

There are two separate costs: the advertising spend (what’s paid directly to Google for each click or impression, with no fixed minimum) and the management cost (setting up, optimising and reporting the campaign). At DKZ Studio, management is included in the Autopilot mode pack (€920 +VAT/month, together with Meta Ads), or quoted separately depending on the volume of campaigns.