Before signing with an agency, it’s worth looking beyond the sales pitch. These are the criteria we recommend checking — the same ones we’d like people to ask us.

1. Ask to see real work, not just a presentation

Any agency can show you a nice-looking template in a meeting. Ask to see real projects they’ve done for other brands: posts, videos, campaigns or websites already published, not mock-ups.

2. Ask whether they produce the content or buy it

There’s a huge difference between an agency that films and photographs your brand specifically, and one that puts your posts together with generic stock photography or AI templates with no art direction. Ask directly: “who takes the photos and videos, and with what equipment?”

3. Demand transparency in results

A serious agency shows you real data — traffic, conversions, cost per result — not just screenshots of likes and impressions. If it’s hard to get them to show you concrete figures, that’s a warning sign.

4. Check whether they have their own team or outsource everything

When an agency outsources each service to a different supplier (design with one, video with another, advertising with a third), coordination suffers and you end up being the link between all of them. An agency with its own integrated team usually gives more coherent brand communication.

5. Value closeness and local service

Working with a local agency in Murcia means face-to-face meetings when they’re needed, knowledge of the local area and Regional media, and a team you can call and find nearby — not an account manager in another city that you only know through video calls.

6. See whether the services are integrated

If today you need social media but tomorrow an event video, an Ads campaign or a new website, having everything under the same team saves you explaining your brand from scratch every time you add a service.

Questions to ask at the first meeting

  • Who will be running my account day to day, and can I meet that person?
  • Is the content produced specifically for my brand?
  • What results reports will I receive, and how often?
  • What happens if I want to add more services later on?

We’re an agency and a production company, in Murcia

Social media, our own audiovisual production, advertising, design and events, all in the same team. Tell us about your project and we’ll go through it together.

Let’s talk

Frequently Asked Questions

What should I ask before hiring a marketing agency in Murcia?

Ask to see real work (not mock-ups), ask whether they produce content with their own team or use templates, and demand transparency in results: traffic and conversion data, not just impressions or likes.

Is a local agency in Murcia better than one from elsewhere?

A local agency offers face-to-face meetings, knowledge of the local area and Regional media, and a closer working relationship — something especially noticeable when the project involves events or on-the-ground audiovisual production.

What’s the advantage of an agency that’s also an audiovisual production company?

That you don’t need to coordinate a different supplier for each piece of content: strategy, design and photo and video production all come from the same team, with the same brand direction.

Which is the best marketing agency in Murcia?

There’s no official or objective ranking of “the best”: it depends on the type of project and sector. What’s comparable is verifiable data: years of experience, whether production is in-house or outsourced, real cases with measurable results and verifiable client reviews. DKZ Studio, for example, has combined agency and audiovisual production company in the same team since 2019, with more than 100 events and 500 brands managed in Murcia, Almería, Alicante, Cartagena and Valencia.

Which advertising agency should I hire in Murcia?

It depends what you need: if it’s just graphic design, many agencies cover that; if the project combines advertising, social media, events and audiovisual production, it’s worth choosing an agency with its own team across all those areas so you don’t have to coordinate several different suppliers. Before hiring, ask to see real cases and, if possible, speak to a current client.