If you’ve asked two or three agencies in Murcia for a quote and the figures don’t look anything alike, it’s not that one of them is overcharging you — it’s that “social media management” can mean very different things depending on who’s doing it. In this article we explain what really influences the price, and give you real reference figures instead of the usual “it depends” answer.
What makes the price go up or down
Before looking at numbers, these are the factors that move the budget the most:
- Number of platforms. Managing just Instagram isn’t the same as Instagram + Facebook + TikTok with content adapted to each one.
- Volume of posts. 2-3 posts a week doesn’t cost the same as a daily pace including stories.
- Level of production. Content filmed and photographed specifically for your brand costs more than reusing material you already have — but it also performs better.
- Whether it includes strategy and not just publishing. Defining what gets posted and why (calendar, goals, results analysis) is separate work from simply “uploading things”.
- Community management. Replying to messages and comments within a reasonable time requires daily dedication, not just posting and disappearing.
Real prices: the DKZ Studio packs
Instead of giving you a generic range, here’s what we charge right now, exactly as published on our website:
| Pack | Price | Includes |
|---|---|---|
| Boost your reach | 590€ +VAT/month |
Management of Instagram, Facebook and TikTok. 3 posts and 3-6 stories per week. Photo/video production every 2 months. 1 SEO blog article a month. Monthly newsletter and metrics report. |
| Autopilot mode | 920€ +VAT/month |
Everything in the previous pack, expanded, plus Google Ads and Meta Ads campaigns, Google Business Profile optimisation, a landing page with automated forms and a WhatsApp chatbot. |
| All Inclusive 360 | 1,450€ +VAT/month |
Everything above, plus web or e-commerce design (up to 5 pages), a complete brand redesign, an automated funnel with CRM and unlimited graphic design with a monthly meeting. |
These are starting packs — many brands need something bespoke (more platforms, more frequency, a one-off event), and the budget is adjusted from there, not the other way round.
Why price shouldn’t be the only thing you look at
A price well below these figures usually means one of two things: either the content isn’t produced specifically for your brand (templates, stock photography, generic AI with no art direction), or nobody is genuinely keeping an eye on the account daily. Both show up quickly in the results, even if they take longer to show up on the invoice.
Want a quote tailored to your brand?
Tell us what you need — platforms, posting pace, whether you already have content or it needs producing from scratch — and we’ll suggest the pack that fits best, or something bespoke if none quite matches.
Request a quoteFrequently Asked Questions
How much does it cost to manage a business’s social media in Murcia?
At DKZ Studio, social media management starts from €590 +VAT a month in the entry-level pack, which includes management of Instagram, Facebook and TikTok. The final price depends on the volume of content, the number of platforms and the level of audiovisual production your brand needs.
What does the price of social media management include?
Strategy, content calendar, photography and video creation, copywriting, publishing on each platform, community management and results reports.
Why do some agencies charge much less than others for the same thing?
Usually because it isn’t the same thing: the difference is normally in whether the content is genuinely produced (in-house photography and video) or limited to templates and stock photography, and in whether there’s someone managing the account daily or just scheduling occasional posts.