Instagram tends to be the platform where it shows most clearly whether the content is well produced or not: a feed with photos and videos produced specifically for your brand stands out at a glance from one made with generic templates. That also shows in the price of managing it properly.
What makes the price of Instagram go up or down
- Reels versus static posts. A well-produced Reel (filming, editing, pacing, subtitles) takes more time than an image with text.
- Frequency of Stories. Keeping Stories active several times a week requires a steady stream of content, not just recycled feed content.
- Whether Instagram Shopping is activated. Setting up and maintaining a product catalogue adds management work on top of regular posting.
- Advertising on Instagram (Meta Ads). Managing paid campaigns on Instagram is an additional service to organic profile management.
- In-house photo and video production. As with any network, content filmed for your brand costs more than reusing existing material, but performs better.
Real prices: the DKZ Studio packs
Instagram is included in all three of our social media management packs, together with Facebook and TikTok:
| Pack | Price | Includes |
|---|---|---|
| Boost your reach | 590€ +VAT/month |
Management of Instagram, Facebook and TikTok. 3 posts and 3-6 stories per week. Photo/video production every 2 months. 1 SEO blog article a month. Monthly newsletter and metrics report. |
| Autopilot mode | 920€ +VAT/month |
Everything in the previous pack, expanded, plus Google Ads and Meta Ads campaigns, Google Business Profile optimisation, a landing page with automated forms and a WhatsApp chatbot. |
| All Inclusive 360 | 1,450€ +VAT/month |
Everything above, plus web or e-commerce design (up to 5 pages), a complete brand redesign, an automated funnel with CRM and unlimited graphic design with a monthly meeting. |
If your priority is specifically Instagram (Reels + Stories + feed, without the other platforms), we adjust it within a bespoke budget based on this same pricing structure.
What you shouldn’t take for granted based on price
A very low price for managing Instagram usually means recycled content generated with no art direction, and posts scheduled with nobody checking comments or direct messages daily. On Instagram, where the first impression happens on the feed, that shows up fast.
Want an Instagram that’s genuinely well looked after?
Tell us about your brand and the pace you need, and we’ll suggest the pack that fits best.
Request a quoteFrequently Asked Questions
How much does it cost to manage Instagram for a business?
At DKZ Studio, Instagram management is included from €590 +VAT/month in our entry-level pack, together with Facebook and TikTok. The final price depends on the frequency of Reels and Stories, whether Instagram Shopping is activated and whether paid advertising is added.
Does a Reel cost more than a normal post?
Yes, usually. A well-produced Reel involves filming, editing, pacing and often subtitles, while a static post can be resolved with a photograph and some text.
Does Instagram management also include advertising (Ads)?
Organic management and paid advertising on Instagram are different services. Our Autopilot mode pack (€920 +VAT/month) does include Meta Ads management, in addition to organic social media management.