If you run a business in Murcia, chances are you’ve been told you “have to do Reels”. What almost nobody explains is what for: a Reel that racks up views but generates no enquiries, visits or contacts is entertainment, not marketing.
The good news is that short video is also shown to people who don’t follow you yet, which makes it a very useful discovery channel for a local business. The key is how you approach it.
Start with the goal, not the format
Before you shoot, decide what you want the viewer to do: book, message you on WhatsApp, visit your premises, ask for a quote or simply remember your brand. A Reel designed to generate bookings is written differently from one designed to introduce the team.
Reel types that work for local businesses
- Behind the scenes. How an order, an event, a dish or a project comes together. It builds trust and shows the craft.
- Your product or service in action. A short demonstration of what you do, with the result in view.
- Real cases and results. Before and after, a finished project or a customer explaining their experience.
- Answers to frequently asked questions. The doubts you hear every week at your business, answered in 30 seconds.
- The people behind the brand. Who you are, who makes up the team and why you do what you do.
- Events and news. Openings, launches, conferences and appearances around the city.
How to structure a Reel that holds attention
- A hook in the first seconds. A question, a striking result or a specific promise. If it doesn’t grab people at the start, the rest goes unseen.
- One message. One video, one idea. If you have three things to say, make three Reels.
- Always add subtitles. Many people watch without sound; subtitles keep the message across and improve accessibility.
- Vertical format and careful framing. Shoot in 9:16 and keep text away from the edges, where the interface covers content.
- A closing call to action. Tell viewers what to do next: message you, save the Reel, visit your profile.
Make yourself findable: the local angle
For a business in Murcia, local context is an advantage. Mention the city or neighbourhood in the post text and in subtitles where it makes sense, tag the location and keep your profile complete, with contact details and a link to your website. The clearer it is where you are and who you help, the easier it is for the right person to find you.
Production: phone or production company
To get started, a current phone with natural light, a simple microphone and a stabiliser let you shoot good everyday formats. When brand image matters more, volume is high or you need more polished pieces (interviews, event coverage, corporate video), it pays to bring in an audiovisual team. To go deeper, read our guide to making professional videos for social media or find out about our audiovisual production company in Murcia.
What to measure
Views are the most visible metric, but not the most useful. Look mainly at:
- Retention: how much of the video is watched on average and where people drop off.
- Shares and saves: signs that the content is considered useful.
- Profile visits and link clicks: show genuine interest in your business.
- Messages and enquiries: what really matters for sales and bookings.
Common mistakes
- Posting inconsistently. Three Reels in one week and none for two months won’t build an audience.
- Copying trends unrelated to your business. A viral dance doesn’t help sell a professional service.
- Neglecting audio. A video with great visuals and poor sound gets abandoned sooner.
- Not connecting the Reel to the rest of your presence. If someone lands on your profile and can’t tell what you do, the video hasn’t done its job.
Want your Reels to bring in customers?
At DKZ Studio we plan, shoot, edit and publish your video content with the same team that designs the strategy, so every piece has a purpose.
See social media and content → Request a quote →Frequently asked questions
How many Reels should a business publish per week?
As a starting point, two to three per week, as long as you can keep the quality up. A frequency you can sustain for months beats a burst of posts that is then abandoned.
How long should a Reel be for a local business?
As long as the message needs, with no filler. For most local businesses, short videos with a single clear message and a hook in the first seconds work best.
Do I need professional equipment to shoot Reels?
Not to get started: a current phone with good light and good audio is enough for many formats. Professional equipment pays off when you need a more polished brand image, consistent production quality or more complex formats.
Do Reels work for B2B companies?
Yes, as long as the content answers real customer questions: how you work, who is behind the company, practical cases or common mistakes in your sector.