Corporate video in Murcia: how to commission it step by step and what drives the price

Commissioning a corporate video in Murcia seems easy until you actually have to do it: what do you need to have clear before asking for a quote, how long does a project take, what should the production company deliver? This guide walks you through the whole process step by step, so you commission a video that does a job and does not just “look nice”.

What a corporate video is and what it is for

A corporate video is an audiovisual piece that explains who you are, what you do and why to choose you. It is used on your website, on social media, in sales presentations, at trade fairs and events, and more and more as material that feeds paid campaigns. Before shooting anything, decide its job: introduce the company, sell a specific service, attract talent or build trust with people who do not know you yet.

If you want an overview of every format a company can commission (corporate, events, social media, press, product), see types of audiovisual production for businesses in Murcia. Here we focus on the corporate video and how to manage it well.

Step 1: define the goal and the audience

This is the step most people skip and the one that shapes the result most. Answer three questions in writing: what you want viewers to do (request a quote, understand your service, trust you), who will watch it (clients, institutions, candidates) and where it will be published (website, LinkedIn, Instagram, a trade fair). Length, tone and the formats you need follow from those answers.

Step 2: write the brief

The brief is the document you give the production company so it understands the job. It should include: who your company is, the goal of the video, the audience, the main message, references you like (and ones you do not), where it will be published, deadlines and an approximate budget. It does not have to be perfect: a good production company helps you refine it. But the clearer it arrives, the fewer revisions and misunderstandings later.

Step 3: concept and script

This is where you decide how the story is told. A corporate video can be testimonial (clients or the team speak), narrated, interview-based, process-based or a mix. The script fixes what is said, in which order and with which images. Ask to see and approve it before the shoot: changing a line at this stage costs nothing; changing it once the video is shot does.

Step 4: pre-production and shoot

Pre-production organises the practicalities: locations, people on camera, schedule, permits and technical crew. On shoot day, someone from your company should be available to answer questions, and the people appearing on camera should know what will be filmed. If the video includes aerial shots, ask how the production company handles them and with what equipment.

Step 5: editing, revisions and delivery

In post-production the video is cut, colour-graded and given music, graphics and subtitles. It is normal for the production company to show you a first version followed by one or two rounds of changes. Agree in advance how many revisions the quote includes. The delivery should include the main video and, ideally, versions adapted to each channel: horizontal for the website and YouTube, vertical for Reels and TikTok, and short cuts for campaigns.

How much a corporate video costs in Murcia

There is no standard rate, and be wary of anyone who gives you a fixed price without asking anything. What moves the budget most is:

• Length and complexity: a simple testimonial does not need the same as a piece with several locations and animation.
• Shooting days and crew: how many people and cameras, and whether there are aerial shots.
• The number of people on camera and locations.
• Post-production: motion graphics, voice-over, licensed music, subtitles and versions for several formats.
• Intended use: a piece for your website is not the same as a spot for paid campaigns.

At DKZ Studio a corporate video is quoted individually after we understand the project; you can see why in how much an audiovisual production company costs in Murcia. If you need to produce content regularly, there is another route: the social media packs include photo and video production (all + VAT): Pack 1 from €590 a month, Pack 2, €920 a month and Pack 3, €1,450 a month, plus the Global AI Manager, €390 a month for website, social media and automations (no on-site production).

How to choose an audiovisual production company in Murcia

• Look at real, recent work, not just a generic reel. Ask which projects they did for companies like yours. You can see examples on our audiovisual production company in Murcia page.
• Ask who does what: whether camera, editing and direction are in-house or subcontracted.
• Ask for a quote broken down by phase: script, shoot, editing and deliverables.
• Check that they think about later use: a good corporate video becomes several pieces for web, social media and campaigns.
• Agree deadlines and revisions in writing before starting.

Common mistakes when commissioning a corporate video

• Shooting without a goal: if you do not know what it is for, the video will not do anything.
• Trying to say everything: a video that explains ten things gets none remembered. Pick one message.
• Forgetting later use: if vertical formats and short cuts are not planned from the start, they have to be improvised afterwards.
• Leaving script approval until the end.
• Not planning where it will be published and how it will be measured.

And a piece nobody sees is useless: put it on your website with clear data, share it on social media and remember that a well-published video also helps AI tools understand what you do. The explanation is in our practical GEO guide.

Frequently asked questions

Keep reading

• How much does an audiovisual production company cost in Murcia?
• Types of audiovisual production for businesses in Murcia
• How to make professional videos for social media