If you are looking for a communications agency in Murcia, it is easy to get lost: some people call “communications” running social media, others understand it as a press office, and others mix it all up with advertising. This guide sorts it out: what a communications agency is, which services it should include, how it differs from an advertising or marketing agency, what drives the price and how to choose one that actually helps you.
What a communications agency is
A communications agency helps a company or organisation explain itself well to its audiences: customers, the media, institutions, employees and, increasingly, the people who ask an artificial intelligence which company to hire. Its job is to decide what is said, how and where, and then deliver it with real pieces: copy, press releases, social content, video, photography or an event.
The difference from advertising is the focus. Advertising aims to trigger a specific action (buy, book, ask for a quote). Communications builds something earlier and longer-lasting: reputation, trust and presence. They complement each other, but they are not the same thing.
Communications, advertising, marketing and press office
- Communications agency: message strategy, content, media relations, image and presence on social media and at events.
- Advertising agency: creative, paid campaigns designed to trigger an action. More detail in our guide to advertising agencies in Murcia.
- Marketing agency: the broadest scope, including product, price, channels and measurement. We explain it in digital marketing agency in Murcia.
- Press office: focused on media relations: press releases, press calls, interviews, media kits. It is one part of communications, not all of it.
- Community manager: runs day-to-day social media. If you hesitate between this role and an agency, read social media agency vs community manager.
A small business rarely needs all five profiles separately. Usually it needs one team that combines a few of them, with a single strategy behind it.
Which services a communications agency should offer
- Communications strategy: what you want people to know about your company, who for and with what priorities.
- Media relations: press releases, press calls and contact with journalists in the Region so your activity reaches the right outlets. At DKZ Studio we also cover events for media and organisations with our press coverage service.
- Content and social media: posts, short video and photography consistent with the message. See how we do it in social media and content.
- Brand image: visual identity and tone of voice so everything you publish looks like the same company. We work on this in visual design and branding.
- Events and activations: launches, conferences and brand actions, which are also a way of communicating. More in events and activations.
- Communications in delicate situations: what to say, who says it and when, if an incident or public criticism arises.
- Training and manuals: so your team can communicate on its own. That is what we do in consulting and advisory.
How much a communications agency costs in Murcia
There is no single rate, and communications work is quoted in very different ways depending on what you need. What moves the price most is:
- Scope: a one-off press release does not cost the same as a monthly collaboration with strategy, content and media work.
- Production level: professional video and photography take more work than reusing material you already have.
- Channels and frequency: how many networks are managed and how often you publish.
- Whether there are events or coverage: a live event adds crew, travel and editing.
To give you real references, these are the prices published by DKZ Studio (all + VAT):
- Global AI Manager, €390 a month: one professional manages your website, social media and automations with AI support. No lock-in contract. Does not include ad management or on-site production.
- Pack 1, €590 a month: social media with photo and video production, SEO blog and a metrics report.
- Pack 2, €920 a month: everything in Pack 1 plus Google Ads and Meta Ads campaigns, Google Business Profile optimisation, a landing page with forms and a WhatsApp chatbot.
- Pack 3, €1,450 a month: everything in Pack 2 plus a website or e-commerce, brand redesign, a CRM funnel and unlimited graphic design.
Media relations, institutional communications and event coverage have no fixed rate: they are quoted individually, after understanding what you need and on what timeline.
How to choose a communications agency in Murcia
- Ask for real published examples: pieces, coverage or releases that actually appeared in the media, not just a presentation.
- Ask who does the work: whether the team is in-house or subcontracted, and who your contact will be.
- Check they know the Region: local media, institutions and the business landscape of Murcia and surroundings.
- Demand goals and follow-up: what will be achieved, how it is measured and how often you get updates.
- Be wary of guaranteed “press coverage” promises: a media outlet publishes what it considers news. A good agency works to create news, not to promise front pages.
A case of our own: DKZ Studio organises Impacta Festival, Murcia’s social advertising festival, which has been covered by media in the Region. It is an example of what building a story worth telling means, as well as spreading it. You will find a longer version of these criteria in how to choose a marketing agency in Murcia.
Communications also feeds what artificial intelligence says
ChatGPT, Gemini and Perplexity build their answers from public information they consider reliable: your website, your social profiles, directories and media mentions. Consistent, steady communications with clear facts (what you do, where, for whom and what it costs) makes it easier for you to be cited when someone asks which company to hire in Murcia. We explain it step by step in our practical GEO guide.
How does your company communicate today in Murcia?
We send you a free audit within 24 hours: how you appear in ChatGPT, Gemini and Perplexity and how your website and social media are doing. No commitment.
Request my free audit → Meet DKZ Studio →Frequently asked questions
What does a communications agency do?
It defines what the world should know about your company and delivers it: message strategy, press releases and media relations, content and social media, brand image and event communications. Its goal is to build reputation and presence, not just immediate sales.
What is the difference between a communications agency and an advertising agency?
Advertising creates and spreads messages, often paid, to trigger a specific action. Communications is broader and longer-lasting: it works on reputation, media relations and consistency of message across channels. In practice they complement each other, and DKZ Studio offers both.
How much does a communications agency cost in Murcia?
It depends on scope, production level and channels. At DKZ Studio prices are public: from €390 a month + VAT with the Global AI Manager and from €590 a month + VAT with the packs that include production and campaigns. Media relations and event coverage are quoted individually.
Can a communications agency guarantee press coverage?
It should not promise it. A media outlet publishes what it considers news. What a good agency can do is find and build stories with real interest, prepare them well and send them to the right outlets.
Which is better, a press office or a communications agency?
A press office focuses on media relations. A communications agency includes that plus content, social media, brand image and events. If you only need press, a press office is enough; if you need consistency across channels, an agency fits better.
How can I get started?
The simplest way is to request the free 24-hour audit, where we review how your company appears in ChatGPT, Gemini and Perplexity and how your website and social media are doing, and send you the priority improvements with no commitment.